The Biz eXpress – Managing online marketing to the next level

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ABOUT

854 W Shellfish Dr. Gilbert, AZ 85233

tony.hudson@thebizexpress.com

480-217-5514

Hello. I am a Professional Internet Marketer. I have over 30 years of Sales and Marketing experience and have worked with small to medium-sized businesses to enterprise on their online marketing campaigns. Available as freelance

BIO

ABOUT ME

Advertising, Marketing, and Entertainment Executive whose experience extends more than 30 years in the sales, marketing, and distribution of entertainment and educationally-motivated information over the Internet.

I have an ambition to either own or manage a successful company in the sports, entertainment, or music industry. Using all forms of advanced Internet marketing and target-based conventional marketing to reach out and communicate with my market.

My skills in digital marketing led me to work out Internet Marketing strategies for small and medium-sized businesses. Planning and execution of the plans are exciting when the plan works and an immediate impact in the marketplace is the result.

Over 8 years providing upscale private and public events to corporations, private parties, and exclusive hosted events. Acquisition of sports, entertainment, and political celebrities.

Extensive work with small business development through events and access to business services.

Specialties: Developing small businesses through entrepreneurial services and high-powered events. Use of state-of-the-art social media, video, networking, and event management experience.

As an entrepreneur, Mr. Hudson founded an Internet kiosk company (www.kiosk4u.com), an eMarketing company (e3MarketStreet.com), and an upscale entertainment company – VIP Access Elite, later changed to VIP Access Clubs.

He holds an MBA in eBusiness as well as an MS in Internet Marketing; both of which enable him to oversee the entire Internet and online business operations of G.I. Joe Coffee worldwide. Mr. Hudson is a USAF Academy Graduate and flew in jet fighters as a Weapons System Officer for 10 years.

Military: Air Force Commendation Medal, Air Force Achievement Medal, Combat Readiness Medal, National Defense Service Medal, Army Commendation Medal, Air Force Short Tour Ribbon, Air Force Longevity Service Award Ribbon; Two Oak Leaf Clusters, Small Arms Expert Marksmanship, AF Training Ribbon.

HOBBIES

INTERESTS

My hobbies include participating in many types of sports including football, baseball, basketball, golf, water and snow skiing, biking and running.

I also am a musician and singer, and love to entertain.

I love to work with companies to help them grow their companies online as well.

FACTS

FACTS ABOUT ME

Over 30 years of sales and marketing experience. 10 years as an Air Force officer, graduate of the Air Force Academy and flew in fighter aircraft.

An entrepreneur and owner of minority and veteran-owned G.I. Joe Coffee Company and the G.I. Joe Coffee House, and CEO of Dawn Group 6, a specialized minority and veteran-owned construction company.

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RESUME

2008
2010

WINTER PARK, FL
MS INTERNET MARKETING

FULL SAIL UNIVERSITY
Use of practical applications and advanced techniques to master search engine optimization, online branding, social networks, and more. Business Storytelling and Brand Development, New Media Marketing, and Web Analytics Optimization.
1979
1983

COLORADO SPRINGS, CO
BS MANAGERIAL SCIENCE

US AIR FORCE ACADEMY
Focusing on the study of organizing and controlling a company's resources in the most efficient way possible. Knowledge of core business skills including accounting, finance, business law, marketing, and economics.

2011
2012

SCOTTSDALE, AZ
DIGITAL MEDIA MARKETING DIRECTOR

ARMEDZILLA.COM
Oversaw entire Internet Marketing department consisting of a team of SEO/SEM, Social Media, and Content Manager for a Veteran Social Network. Managed marketing budget of $180K a year, established Facebook Ad campaigns, sustained CPA less than $2.50. In less than 60 days, campaign optimization using targeted landing pages, dynamic links, and A/B testing, enabled my strategy to increase monthly membership from under 1,000 per week to over 1,600 per week; resulting in an increase in total users from just over 2,000 to in excess of 15,000.
2005
2006

PHOENIX, AZ
PROJECT MANAGER

ISPORTSTV
Developed and managed entire iSPORTS TV website and online marketing and advertising initiatives. Created online marketing campaigns to secure subscriptions to site; achieving more than 1,000 per month; as well as managing over 200 high quality video and multimedia assets to site weekly; and optimized all videos for SEO. Developed advertising sales methods to attract advertisers to the site bringing in more than $50,000 per month creating more than 700,000 unique visitors per month to iSPORTS TV site.
2004
2010

SCOTTSDALE, AZ
PRESIDENT

E3 MARKETSTREET
Managed all aspects of business development, sales and marketing and business partnerships.
2008
2009

PHOENIX, AZ
DIRECTOR OF SALES AND MARKETING

CLUB ENTREPRENEUR
Develop monetization plans for Club E, design new business revenue, setup marketing campaigns, event management, business incubation, entrepreneur education, establishment of small business development centers, and vetpreneur education and funding.

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SERVICES

WEB DESIGN

Complete web design services to create one-page to multi-page web sites. The website should be designed with a purpose in mind and communication of the value proposition so it can work as hard as you do to grow your business.

Web Programming
UI/UX
Page Design

SEO/SEM

I can improve your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Online Press Releases
Optimizing Content Quality and Keyword Search
Establishing Local SEO
eCommerce SEO
Link Building and Search Engine Ranking

SOCIAL MEDIA ADVERTISING

I will connect any or all of your Facebook, Google Business Profile or LinkedIn accounts, and begin scheduling content and managing and growing your social presence.

Manage your social media
Create engaging content
Schedule posts in advance
Gain more insight
Track your performance

EMAIL MARKETING

I will show you how to nurture your leads, customers, and more with effective email and text message marketing. We’ll send the right campaign, at the right time, to the right person to boost the use of your products or services.

Email Marketing Automation
Eye-catching personalization
Easy text message marketing
Fully integrated campaigns

LOCAL LISTING

You can’t control where people look, but you can control if you’re there. I will make it easy to update your business information on the most important sites: Google My Business, Facebook and Top Rated Local®.

Get listed on the sites people use most
Update your most important listings at once
Get listed on even more industry sites/apps
Easily manage multiple locations

CONTENT MARKETING

I will grow your business organically by outranking and outshining your competitors with better content marketing and SEO. Gain access to technology and talent that helps you analyze and create rich organic content, with regards to blog articles, videos, website content and SEO, email campaigns, infographics and more.

Amplify your content marketing
Track and improve your SEO
Monitor keyword rankings
Explore your top organic pages
Enjoy advanced SEO tools

VIDEO PRODUCTION

Professional business video production that creates video content including commercials, online ads, product showcases, as well as corporate videos and employee training videos.

Product and market research
Storyboards Creation
Script Writing
Filmin Location Flexibility
Professional Talent Acquisition
Full Service Audio Mixing and Music Tracks
Professional Voice Talent
Creation of animations, motion graphics, and SFX
Post videos online and contact TV stations for broadcasting

INTERNET MARKETING PLANNING

Provide a comprehensive online marketing strategy including website content, email marketing, social media, online ads, sponsorships, and more.

Digital Marketing Plan Creation
Organic Search Strategy
Social Media Marketing
Content Marketing
Lead Nurturing
Mobile Considerations

REPUTATION MANAGEMENT

I will build a strong online reputation across popular review sites relevant to your industry, and watch the sales and referrals roll in.

Monitor reviews in one place
Request reviews with ease
Build trust on your website
Leverage Top Rated Local®

PODCAST MARKETING

Professional podcasts generated by experienced radio and broadcast hosts who can create high-value content. These podcasts can be audio and video and will be distributed to all of the most popular podcast platforms (i.e. iHeart Radio, Shoutcast, Google Podcasts, Spreaker, YouTube, and Social media sites).

30+ Year Broadcast Experience
Podcast Distribution
Video and Audio Podcasts

PROJECT MANAGEMENT

Full-service Project Management specializing in planning, coordinating, and executing projects according to specific requirements and constraints. We will perform some or all of the activities related to project work, from conceptualization to completion.

Conception and Initiation
Planning
Execution
Performance/Monitoring
Project Close
Use of Project KPIs

GRAPHIC DESIGN

Creation of high-quality graphics for compelling websites, flyers, brochures, posters, banners, infographics and more!

Website UI/UX
Mobile App UI/UX
Infographics
Visual identity graphic design
Marketing & advertising graphic design
Motion graphic design
Environmental graphic design
Art and illustration for graphic design

PHOTOGRAPHY

Our creative artists will produce incredible images for our clients. From billboards to product photos, there is no job too big for our commercial photography experts. They bring experience, creativity, and out-of-the-box thinking to every job - helping to capture the images you need and the ones you can't live without.

Food and Beverage Photography
Product and Lifestyle Photography
Architecture and Interior Photography
E-commerce Photography
General Lifestyle Photography
Portrait Photography
Conceptual Photography
Remote Photography Services

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SKILLS

INTERNET MARKETING PLANNING > MS in Internet Marketing degree plus many years of working with small to medium to enterprise level customers in the development and implementation of digital media strategies.

LEVEL : ADVANCED EXPERIENCE : 12 YEARS

PLANNING MARKETING TEAM MANAGEMENT CPC MARKETING

GRAPHIC DESIGN > Use of the latest design software to create and implement high-quality design for all types of digital media marketing strategies.

LEVEL : ADVANCED EXPERIENCE : 18 YEARS

PHOTOSHOP ILLUSTRATOR INDESIGN

WEB DESIGN > The ability to use multiple platforms to design and implement online presence. Whether it be eCommerce or branding, utilization of the proper platform, planning, and UI/UX design enables high visitor rates, long page views, increased site visitation and faster conversions.

LEVEL : ADVANCED EXPERIENCE : 20 YEARS

WORDPRESS SHOPIFY SQUAREUP

WEB PROGRAMMING > Utilization of professional web programming services to create online marketing assets that not only attract but drive conversions through easy-to-use UI and UX.

LEVEL : ADVANCED EXPERIENCE : 20 YEARS

PHP ASP HTML

MOBILE DEVELOPMENT > Implementation of the latest mobile technologies to create highly attractive user-friendly mobile apps, app integrations, and mobile app to other digital media assets for comprehensive online campaigns.

LEVEL : INTERMEDIATE EXPERIENCE : 6 YEARS

ANDROID IOS QT SDK

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